Merida Toala
Healthcare | Marketing Analytics
Passionate about driving actionable insights
Education
2024
Empire State University
Bachelor of Science in Business Management & Economics
2026
Empire State University
Marketing Analytics
Portfolio
Managed and created engaging social media content for a youth dance company, helping to strengthen its online presence and community engagement. Developed content aligned with the brand’s artistic identity, including performance highlights, behind-the-scenes footage, and promotional posts. Focused on increasing audience interaction, promoting events, and building a consistent and visually compelling digital presence.
Led the full marketing strategy for the launch of Al Madina Halal Restaurant in Utica, New York, building the brand from the ground up. Developed digital menus, designed marketing materials, and executed social media campaigns to drive awareness and customer engagement. Focused on creating a strong visual identity and seamless customer experience across both in-store and digital platforms, contributing to a successful restaurant launch and early customer growth.
Professional skills
Power BI
SQL
Python
Excel